Visit our website!

August 10, 2012

Flattery? Stealing? An Issue for All Brands

They say that imitation is the greatest form of flattery.  But where does one draw the line?  We commend the work of animal welfare organizations, and were thrilled to learn of one in Peru that we previously did not know about.  I am speaking of a group called AsociaciĆ³n Defensora de Animales y Medio Ambiente ( ADAA ) .

Tell me what you think of our new logo!
Original logo by Michelle Nelson-Schmidt

Outside of our clinic in Iquitos, Peru.

Evolution of our logo:  A fabulous artist and author, Michele Nelson-Schmidt, donated her time to create the first Amazon CARES logo.

As our graphic design needs changed, we had our logo rendered professionally, utilizing Michelle's core vision.


This is the most recent incarnation of our logo:  We also have a version in Spanish.  Over the years we have spent money on building our brand, and this particular image is at the core of all of our marketing materials.
So how should we feel when we come across another Peruvian animal rescue group, the aforementioned Association for the Defence of Animals and the Environment, based in Huancayo, Peru, has THIS logo?

What disturbs me even more is that their blog is an aggregate of news feeds, and their Facebook page seems dedicated to playing games on Facebook.  I can not find evidence of actual work that they do!

What would you do?  What should I do?  Comments are very welcome!