|Original logo by Michelle Nelson-Schmidt|
|Outside of our clinic in Iquitos, Peru.|
This is the most recent incarnation of our logo: We also have a version in Spanish. Over the years we have spent money on building our brand, and this particular image is at the core of all of our marketing materials.
So how should we feel when we come across another Peruvian animal rescue group, the aforementioned Association for the Defence of Animals and the Environment, based in Huancayo, Peru, has THIS logo?
What disturbs me even more is that their blog is an aggregate of news feeds, and their Facebook page seems dedicated to playing games on Facebook. I can not find evidence of actual work that they do!
What would you do? What should I do? Comments are very welcome!